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LG 55 Inch OLED55C66LB 4K TV
Experience next-generation OLED performance with the LG OLED evo AI C6. Designed to deliver exceptional brightness, precision detail, and intelligent personalisation, this premium 4K TV transforms everything you watch, play, and stream.
Outstanding Picture Quality
Brightness Booster with α11 AI Processor Gen3 enhances highlights and refines detail for a more vivid, lifelike image
Perfect Black & Perfect Colour deliver deep contrast and accurate colour in any lighting conditions
AI Super Upscaling & Dynamic Tone Mapping Ultra optimise every frame to near-4K clarity
AI HDR Remastering upgrades SDR content for richer, more realistic visuals
Eyesafe® certified display reduces blue light for more comfortable viewing
Powerful AI Processing
Advanced α11 AI Processor 4K Gen3 with Dual AI Engine intelligently enhances sharpness, texture, and depth
Faster processing performance for smoother visuals and more responsive navigation
AI Picture Pro and AI Object Remastering Ultra enhance clarity, especially for faces and voices
Immersive Sound Experience
Virtual 11.1.2 channel audio creates room-filling, multidimensional sound
AI Sound Pro automatically optimises audio for clarity and balance
Dolby Atmos® support delivers cinematic surround sound at home
Next-Level Gaming Performance
Up to 4K 165Hz refresh rate for ultra-smooth gameplay
NVIDIA G-SYNC® compatible & AMD FreeSync™ Premium for tear-free performance
0.1ms response time & ultra-low input lag for precision control
Game Dashboard & Optimiser let you fine-tune settings in real time
Access cloud gaming platforms like GeForce NOW directly from your TV
Smart TV Powered by AI
Award-winning webOS platform with advanced multi-AI capabilities
Integrated Google Gemini and Microsoft Copilot for smarter search and recommendations
AI Hub provides personalised content, voice recognition, and tailored settings
Features include:
Multi AI Search
AI Concierge
AI Voice ID with My Page
AI Chatbot support
AI Picture & Sound Wizard
Security You Can Trust
Built-in LG Shield protects your data, privacy, and system integrity
Advanced security technologies ensure safe browsing and secure updates
Elegant, Ultra-Slim Design
Minimal bezel and ultra-slim profile for a clean, modern look
Perfect for wall mounting or stylish stand placement
Gallery Mode transforms your screen into a digital art display
Smart Connectivity & Convenience
Works with Google Home, Apple AirPlay, and LG ThinQ
Built-in Wi-Fi 6E and Bluetooth 5.3
Multiple HDMI 2.1 ports supporting 4K 120Hz, VRR, ALLM, and eARC
Access hundreds of free channels with LG Channels
Key Specifications
4K OLED (3840 x 2160)
Native 120Hz (up to 165Hz VRR)
Dolby Vision, HDR10, HLG
40W 2.2 channel audio system
webOS Smart Platform (with updates supported up to 2030)
Why Choose the LG OLED evo C6?
The LG OLED evo AI C6 combines cutting-edge OLED technology with powerful AI processing to deliver brighter visuals, deeper contrast, and smarter personalisation. Whether you're watching films, gaming competitively, or streaming your favourite content, it offers a premium, future-ready experience in every way.
Experience next-generation OLED performance with the LG OLED evo AI C6. Designed to deliver exceptional brightness, precision detail, and intelligent personalisation, this premium 4K TV transforms everything you watch, play, and stream.
Outstanding Picture Quality
Brightness Booster with α11 AI Processor Gen3 enhances highlights and refines detail for a more vivid, lifelike image
Perfect Black & Perfect Colour deliver deep contrast and accurate colour in any lighting conditions
AI Super Upscaling & Dynamic Tone Mapping Ultra optimise every frame to near-4K clarity
AI HDR Remastering upgrades SDR content for richer, more realistic visuals
Eyesafe® certified display reduces blue light for more comfortable viewing
Powerful AI Processing
Advanced α11 AI Processor 4K Gen3 with Dual AI Engine intelligently enhances sharpness, texture, and depth
Faster processing performance for smoother visuals and more responsive navigation
AI Picture Pro and AI Object Remastering Ultra enhance clarity, especially for faces and voices
Immersive Sound Experience
Virtual 11.1.2 channel audio creates room-filling, multidimensional sound
AI Sound Pro automatically optimises audio for clarity and balance
Dolby Atmos® support delivers cinematic surround sound at home
Next-Level Gaming Performance
Up to 4K 165Hz refresh rate for ultra-smooth gameplay
NVIDIA G-SYNC® compatible & AMD FreeSync™ Premium for tear-free performance
0.1ms response time & ultra-low input lag for precision control
Game Dashboard & Optimiser let you fine-tune settings in real time
Access cloud gaming platforms like GeForce NOW directly from your TV
Smart TV Powered by AI
Award-winning webOS platform with advanced multi-AI capabilities
Integrated Google Gemini and Microsoft Copilot for smarter search and recommendations
AI Hub provides personalised content, voice recognition, and tailored settings
Features include:
Multi AI Search
AI Concierge
AI Voice ID with My Page
AI Chatbot support
AI Picture & Sound Wizard
Security You Can Trust
Built-in LG Shield protects your data, privacy, and system integrity
Advanced security technologies ensure safe browsing and secure updates
Elegant, Ultra-Slim Design
Minimal bezel and ultra-slim profile for a clean, modern look
Perfect for wall mounting or stylish stand placement
Gallery Mode transforms your screen into a digital art display
Smart Connectivity & Convenience
Works with Google Home, Apple AirPlay, and LG ThinQ
Built-in Wi-Fi 6E and Bluetooth 5.3
Multiple HDMI 2.1 ports supporting 4K 120Hz, VRR, ALLM, and eARC
Access hundreds of free channels with LG Channels
Key Specifications
4K OLED (3840 x 2160)
Native 120Hz (up to 165Hz VRR)
Dolby Vision, HDR10, HLG
40W 2.2 channel audio system
webOS Smart Platform (with updates supported up to 2030)
Why Choose the LG OLED evo C6?
The LG OLED evo AI C6 combines cutting-edge OLED technology with powerful AI processing to deliver brighter visuals, deeper contrast, and smarter personalisation. Whether you're watching films, gaming competitively, or streaming your favourite content, it offers a premium, future-ready experience in every way.
Ref: R04654257
"""4K OLED display (3840 x 2160)
α11 AI Processor 4K Gen3 with Dual AI Engine
Brightness Booster for enhanced highlights and detail
Perfect Black & Perfect Colour (100% colour volume & fidelity)
Native 120Hz refresh rate (up to 165Hz with VRR)
0.1ms response time for ultra-fast performance
NVIDIA G-SYNC compatible & AMD FreeSync Premium
Dolby Vision, HDR10 & HLG support
AI Super Upscaling & Dynamic Tone Mapping Ultra
AI HDR Remastering (SDR to HDR enhancement)
Virtual 11.1.2 channel audio
Dolby Atmos support
40W 2.2 channel speaker system
AI Sound Pro with voice enhancement
webOS Smart TV platform (updates supported to 2030)
Built-in Google Gemini & Microsoft Copilot integration
AI Hub with personalisation features
Voice control with far-field recognition
LG Shield security protection
Wi-Fi 6E & Bluetooth 5.3 connectivity
4 x HDMI 2.1 (4K 120Hz, VRR, ALLM, eARC)
2 x USB ports
Works with Apple AirPlay, Google Home & LG ThinQ
Ultra-slim design with narrow bezels
VESA mount compatible (300 x 200)
Energy-efficient with standby under 0.5W""
"
α11 AI Processor 4K Gen3 with Dual AI Engine
Brightness Booster for enhanced highlights and detail
Perfect Black & Perfect Colour (100% colour volume & fidelity)
Native 120Hz refresh rate (up to 165Hz with VRR)
0.1ms response time for ultra-fast performance
NVIDIA G-SYNC compatible & AMD FreeSync Premium
Dolby Vision, HDR10 & HLG support
AI Super Upscaling & Dynamic Tone Mapping Ultra
AI HDR Remastering (SDR to HDR enhancement)
Virtual 11.1.2 channel audio
Dolby Atmos support
40W 2.2 channel speaker system
AI Sound Pro with voice enhancement
webOS Smart TV platform (updates supported to 2030)
Built-in Google Gemini & Microsoft Copilot integration
AI Hub with personalisation features
Voice control with far-field recognition
LG Shield security protection
Wi-Fi 6E & Bluetooth 5.3 connectivity
4 x HDMI 2.1 (4K 120Hz, VRR, ALLM, eARC)
2 x USB ports
Works with Apple AirPlay, Google Home & LG ThinQ
Ultra-slim design with narrow bezels
VESA mount compatible (300 x 200)
Energy-efficient with standby under 0.5W""
"
Delivery To Canada
Sorry, this product is unavailable for Canada Delivery
International Delivery
- Selfridges+ UK:
unlimited deliveries for a year$20.00 - Delivery to the UKfrom $11.00
Complimentary UK Click & Collect
Sorry, this product is unavailable for UK Click & Collect
Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Taxes and duties are included in the item price but are non-refundable.
Please read our terms & conditions to find out more.
GLOBAL
$140.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
UK
$20.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription