Anine Bing Women's Clothing

The signature ANINE BING style, to paraphrase its founder and namesake, mixes up American spirit and Scandinavian simplicity. Hardly surprising, considering Bing herself grew up in Sweden and now resides in Los Angeles, where she launched the brand back in 2012. But far from being a clash of cultural influences, this is a seamless blend, where subtle Scandi hues enjoy equal standing with amped-up graphics and sorority slogans.

You only need to glance at the label's hallmark pieces to see this fusion in action. Take the ANINE BING tiger jumper, for instance, which sees the not-so-cuddly beast splashed onto supremely soft cotton. Its heavy metal lettering is tempered by the mellow colouring of its backdrop, making it a fine match for biker-style boots and jeans or cosy joggers and snakers.

The ANINE BING Ida T-shirt, meanwhile, is famed in its own right, and neatly expresses the label's pan-Atlantic allure. It sports a photograph of supermodel Kate Moss rendered in minimalistic detail on a base of 100% cotton. A homage to celebrity culture with a rinse of Swedish understatement, perhaps? In any case, its slouchy fit makes it something of an all-rounder. Slip yours on with black denim or some rebellious leather.